• AJ Grad

Croydon iStreet

Croydon Council has joined forces with the AJ to launch a new competition to design an interactive, streetscape of the future.

The free to enter contest seeks technology-led concepts to promote physical interaction with the street, enhance the public realm, aid movement and navigation as well as providing information about what is happening in Croydon now and tomorrow.

Solutions should be useful, replicable, flexible and beautiful.

The ‘route’ for the contest has been chosen to allow entrants to show how their ideas would work on a real streetscape in Croydon. It is an indicative ‘site’.

An outline cost of £2million for this ‘route’ has been set as a guide budget only. 

If Croydon Council finds a workable, cost-effective and successful solution it is committed to rolling out the scheme across the town centre. 

Teams may wish to consider collaborating with a range of disciplines including: architects, graphic designers, lighting experts, wayfinding experts, technology and software companies, urban planners, product manufacturers, street furniture designers, acousticians, accessibility experts and artists.


‘Croydon is undergoing significant change in the next few years as development and regeneration activity intensifies. To help people navigate around the constantly changing streetscape both in the short and medium term, we are really excited to commission this competition which we hope will lead to a practical, beautiful and original solution that embraces innovative technology and can then be implemented in Croydon and beyond.’

Cllr Alison Butler

Cabinet Member for Homes, Regeneration and Planning & Deputy Leader


Why Enter?

  • The winning scheme will have the opportunity to be developed into a fully functional scheme rolled out across Croydon
  • Each entry will be seen and assessed by Croydon Council and the AJ
  • The winning scheme and shortlisted proposals will appear online and in the AJ magazine in July
  • The shortlisted teams will be paid an honorarium of £2,000
  • Free to enter

Deadline for entries is Friday 26 May

Need help with your entry?

For all enquiries please contact Mia Gordon on 020 3033 2986 or email mia.gordon@emap.com



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